5mn with… Vera Balyura

Profession: Jewelry designer

Who are you Vera?

I was born in Kiev, Ukraine. My heart has been beating for about 25 years. I run a jewelry company that began as a way to unwind my brain from stories told to me in dreams, starring bee-keeper centaurs, creatures that never die and deep sea animals…

How or why did you decide to design jewelry?

When I was little my grandpa would show me miniatures he made and do puppet shows for me. I believed the little people and creatures could come alive on their own, but had pride in keeping very still whenever I was looking. When I’d go to sleep they would take me to their magical land. Now I repay them for the adventures by bringing them and their friends back into my world. It’s all about giving back.

When was VearMeat born and why did you pick this name?

VeraMeat was born about 3 years ago. This name was picked because it was the only name which made me laugh and yet felt powerful.

If you had to create  a line for a famous designer or famous brand, who would it be?

Hmm…Chanel would be incredible, Jil Sander would inspire, Marc Jacobs of course… And I’m thinking of doing an exclusive cuff line for Opening Ceremony, something sincere for Atelier…

Which celebrity would you be flattered to see wear your designs?

Hmm… I’ve been super lucky to have a few wish list clients like Miranda July and Tilda Swinton. Would love to add Isabelle Huppert, Zoe Deschanel, Charlotte Rampling & Gainsbourg, Adrien Brody and Patti Smith who is my neighbor. We met through a mutual friend and when I mentioned needing feedback on a writing project she invited me in. So I’m working on a “thank you” VeraMeat for her right now.

What does a city like NY brings to you?

It brings the opportunity to connect with artists you admire and to be inspired every second which can get exhausting in a sexy way. You become a part of the big piece of art that is NY which invite friends into your life who through a conversation make you feel like you’ve evolved into a future ancestor.

What is your idea of a perfect day in NY?

Hah well, I’m an Austrian art fan so a day at Neue Gallery with lunch in their cafe would be perfect… or have breakfast in bed with a French book then design some amazing jewelry … or taking photos of the west village daily life. Again walking around Manhattan to see what the city brings is often better then anything I can foresee.

What is your favorite belonging?

My guitar, love to pick her up, and unrehearsed play whatever comes to mind
and record it. It’s like improved acting at UCB which I also love, magic happens when you let yourself free. Going to be starting a VeraMeat TV in the City series on YouTube!

What is your favorite place in the city?

As far as things to do when in West Village, Happy Owl is great for lunch. In Williamsburg, Monkey Town has great shows and films in their back room-though they may be closing.

What’s next? Any project?

Yes VeraMeat TV satire comedy episodes, viking taking over the sky collection for VeraMeat while building on some old themes. I am recording a punk folk music album under a new band name: Party Of Virgins. I’m also decorating a new studio in the East Village. Please come to the open house on April 24th!

VeraMeat has a studio on 303 East 5th street. apt # 1A. bet 1st & 2nd av.
Check Vera’s Website to see the full collection and order online.

Meet Velvetine

This young lady, straight from Paris, is storming into the Big Apple with a really stylish line of bags. Realistically speaking, we can’t all afford our so called “object of desire” -YSL, Hermes & Co are just not at everybody’s reach… Anne Cecile Couetil’s collection will appease your cravings… Made with Italian leather, as soft and precious as its name suggests, Velvetine ‘s bags are the kind you won’t get tired of. You can be sure to find them in everybody’s closet in no time…

They’ll quickly become the must-haves of the season!

VELVETINE bags are available at Blue Bag in Nolita. 266 Elizabeth St. For more info contact jenna@luxcartel.com

HENTSCH MAN in the City

In a Man’s wardrobe, the white shirt is a major concern… It is as important and as tricky to find as our dear little black dress… So, once upon a time, a UK based little duo, Max and Alexia, had a bright idea to start the quest of the perfect white shirt. It took them lots of hard work surrounded by amazing friends and POUF! HENTSCH MAN was born… Starting in March 2010, you’ll find their (since expanded) menswear line including the now very famous “Jack shirt”, trousers, boxer shorts, footwear…  at Opening Ceremony in Soho.

Opening Ceremony in located 35 Howard Street bet Green and Mercer st. Tel: 1 212 219 2688 Click here to check out the entire HENTSCH MAN collection.

MyBluBlockers Sunglasses

MyBluBlockers is a new collection of classic aviators. These sunglasses are having a big come-back since the movie “The Hangover” where they were featured on the baby and bearded guy…

They are amazingly cool, super cheap and safe.

MyBluBlockers $38
Check out the website to see all the colors.

Must Have: Instax Mini 7S camera

Here is something to make us forget about our beloved Polaroid…

This  cute and stylish camera produces instant, high quality glossy prints the size of a credit card. 

Right on time for Christmas!   

Price: $96.00
For more information, visit Fujifilm

Michel Vivien

Not really NY related but still,  I need to share the love…

miraclesMichel Vivien is one of the top shoe designers of our time. Although he is not really known in the US (just yet), he has worked for the most prominent fashion houses. After collaborations with Thierry Mugler and for Mr. Saint Laurent’s last couture collection, he has now joined Albert Elbaz for Lanvin, designing shoes for the shows as well as collections.

This makes a trip to Paris worthwhile, trust me !

To see his latest collection and find out where to buy Michel Vivien, check the Website or email:  contact@michelvivien.fr

Exhibition: MunnyWorld custom toy

© Travis Cain

Kidrobot, famous for designing limited edition “art toys”, celebrates the launch of MUNNYWORLD: all-new do-it-yourself toys.

The exhibit will feature over sixty of the best artists from around the world. Amongst them: Agatha Ruiz de la Prada, Greg Foley, Travis Cain and many more… These hip toys will be available for purchase before their official release date. Run!

Exhibition from November 13th to 15th @ The eloquent delinquents Gallery. 41 Wooster street, New York. Open from Noon to 7 pm.